Every lead, called back in 60 seconds. InTamil.Hindi.English.
Kural is the AI voice agent that phones your new leads from your own business number, qualifies them, and books a callback with your team, while they still remember filling your form.
CallbackToday, 4:30 pmAssigned to Ravi · loan officer
Sample call · fictional business
<60sfrom form to first ring
3languages, switched mid-call
09–21IST calling window, enforced
₹0for calls nobody answers
See it work
Thirty seconds, start to finish. Form to booked callback.
The problem
Leads don't go cold overnight. They go cold in the first hour, while your team is busy.
19:41Priya fills your home-loan form
19:42Kural calls, qualifies, books 4:30 pm
20:15She fills two other lenders' forms
11:20Next day: your rep sees the lead
How it works
Live in a day. No call centre. No scripts to record.
01 — SEND LEADS
Leads arrive. Kural dials.
Upload a sheet, connect your website form, or post from your CRM. New leads are called within a minute, inside calling hours.
CSVWebsite formAPI
02 — TEACH IT
Point it at what you already have.
Your website, price sheet and PDFs become its knowledge. It answers only from them, so it never invents a rate.
WebsitePrice sheetPDF
03 — HAND OVER
Your team gets ready-to-close calls.
Qualified leads get a booked callback or a live transfer. You get the recording, transcript and a two-line summary.
CallbackTransferSummary
Set up in minutes
Six short guides. Your team is ready by lunch.
Each one walks through a real screen of your dashboard, step by step, with narration.
Hear a call
Sounds like your best caller. On their best day.
Greets in English, then follows the customer into Tamil, Hindi or Hinglish. Interrupt it and it stops to listen.
AIவணக்கம் Karthik! நான் Nila Homes-ல இருந்து AI உதவியாளர். Porur flat பத்தி கேட்டிருந்தீங்க, சரியா?Hello Karthik, I'm Nila Homes' AI assistant. You asked about the Porur flats?
Karthikஆமா. 2BHK, budget 75 லட்சம் தான்.Yes. 2BHK, budget is 75 lakhs.
AIஅந்த budget-ல 2BHK 68 லட்சத்துல இருந்து இருக்கு. இந்த சனிக்கிழமை site visit வரலாமா?In that budget, 2BHKs start at 68 lakhs. Site visit this Saturday?
Karthikசனிக்கிழமை காலை 11 ok.Saturday 11 am is fine.
Saved to your dashboard
Karthik S. · Real estate
Result
Site visit · Sat 11:00
Budget
₹75 lakh · 2BHK
Area
Porur
Language
Tamil
Wants a 2BHK in Porur under ₹75L. Site visit booked for Saturday 11:00. Price quoted from the uploaded price sheet.
On every call
Built for Indian phone lines. Not for demo videos.
Natural conversation
Cut it off mid-sentence. It stops and listens.
People interrupt, say “haan haan”, and change their mind. Kural hears it on the line, stops within a beat, and answers what was actually said.
Retries
3×every 4 hrs
No answer? It tries again later, inside calling hours, then stops.
On record
Recording, transcript, summary.
Every call searchable, with the outcome tagged.
Grounded
Never makes up a price.
It answers from your documents. If the answer isn't there, it books your rep instead of guessing.
Handover
Hot leads go to a human, live.
“Can I talk to someone?” The call moves to your rep, with the summary already waiting.
Compliance
Checks the rules before every single dial.
DND
Numbers on the do-not-disturb list are skipped automatically.
Hours
Only 09:00–21:00 IST. A lead at 22:10 is called at 09:00.
Disclosure
It says it's an AI in its first sentence.
Opt-out
“Don't call me” blocks that number for good.
Your dashboard
Wake up to people ready to buy.
ResultsLeadsAgentKnowledge
Credits 1,284 · about 9 days left
Called412last 7 days
Picked up26865%
Qualified9736% of answered
Callbacks61booked
Lead
Result
Summary
Talk
Priya R.
Callback 4:30 pm
Home loan ₹40L, salaried, wants it this month
1:52
Arjun M.
Transferred
Asked for a rep about balance transfer
2:31
Fathima K.
Not interested
Already took a loan elsewhere
0:48
+91 99••• ••034
Didn't pick up
Retry 2 of 3 at 13:10
—
Example data
Pricing
Pay for minutes talked. Nothing else.
No seats, no setup fee, no monthly minimum. One credit is one minute of answered conversation, billed by the second.
Credits never expire while your account is active.
Who it's for
Wherever the first call wins the sale.
Loans & NBFCsQualify income and amount, book a loan officer.
Real estateConfirm budget and area, book a site visit.
AdmissionsAnswer fee questions, book a counsellor.
InsuranceRenewals and new policy enquiries.
ClinicsCall back enquiries, confirm appointments.
Questions
What owners ask first.
Will my customers know it's an AI?
Yes. It says so in its first sentence. Most people keep talking anyway, because it's quick, polite and actually answers their question.
Which number does it call from?
Your own business number on Tata Smartflo, so the lead sees a number they can save and call back.
What if the customer wants a real person?
It transfers the call to your rep live, or books a time if nobody is free. You choose which.
Can it say something wrong about my prices?
It only quotes from the documents you give it. If the answer isn't there, it says your team will confirm and books a callback.
Is it legal to call my leads this way?
It calls only people who gave you their number, skips DND numbers, stays inside 09:00–21:00 IST and stops for good when someone opts out. You stay responsible for having their consent.
Book a demo
Hear it call you. Then decide.
In 15 minutes we load your website into Kural and let it call your own phone, in your language, about your business.